Loyalty based on magnetic stripe or barcode

Bankworks offers many opportunities for loyalty reward programs in relation to both financial and non-financial cards and payments, including loyalty combined with International or private label cards, credit, charge or debit cards, or pure loyalty cards. All facilities and loyalty program terms and conditions are incorporated in the Bankworks Business Rules and Service Contract Management system where all parameters for rewards programs are defined.

One to one communication
An important factor for loyalty programs success is the ability to offer tailored rewards for each customer segment dependent on customer turnover. Bankworks meets these requirements and gives opportunities to define an unlimited number of reward programs for each customer segment within a single product.

Rewards can be offered as a simple bonus or tiered based on customer turnover. Special offer marketing campaigns can easily be introduced to offer added incentives e.g. double bonus for specific periods or specific merchants.

Flexibility
Furthermore, no additional modules are necessary to accommodate merchant flexibility as the BLS module can reside within the same merchant infrastructure. The BLS is used by our clients who want to offer value-added services and keep up customer satisfactions and retention.